Turn Instagram DMs into customers your team can keep serving.
A product question in a DM needs an owner and a next step. Bring the conversation into your team inbox, keep the contact context and move the enquiry towards a sale or booking.
Conversations
Does this come in a smaller size?
I’ll check the available sizes. Which model are you interested in?
AI paused · team handling
Give a new DM an owner
For example, a customer asks about availability in an Instagram DM. The team sees the message in the shared queue, assigns a teammate and replies from the conversation. An internal note records what to check next, so the next shift can continue without asking the customer to repeat the question.
- Review new and unassigned Instagram enquiries.
- Assign the teammate responsible for the next reply.
- Use the conversation status and internal note to make the handover clear.
Keep the customer record beside the conversation
Save the information the customer shares, add a relevant tag or lifecycle stage and create a deal when there is a genuine sales opportunity. Move the deal when the customer makes a decision. A DM alone is not a qualified lead; the contact record and next action make follow-up possible.
Move from the reply to an appointment
For a consultation or service enquiry, share a booking link with available staff times. The appointment can stay linked to the contact and the assigned staff member. Use the customer’s question to choose the right next step instead of sending every DM through the same sales script.
Handle repeat questions and exceptions
A knowledge-based chatbot can answer routine questions about your products or service. When the answer needs judgment, pause automation for that conversation and let a teammate take over with the message history visible. Check AI answers against your current business information.
Work with WhatsApp without losing the channel
Instagram and WhatsApp enquiries can enter the same team workflow. Each conversation retains its channel context. Do not assume two profiles belong to the same person until your team has reliable customer information to connect them.
Frequently asked questions
Can several teammates handle Instagram DMs?
Yes. Bring messages from an eligible Instagram professional account into the shared inbox, then assign conversations to teammates or teams and use notes and status for handover.
Does an Instagram DM automatically create a sales deal?
A teammate can use the customer details to create and advance a deal when there is a real opportunity. The team decides when a conversation is ready for that step.
Does this schedule Instagram posts?
PostReply Inbox handles customer conversations, follow-up and bookings. PostReply Social is the separate product for planning and publishing posts, with its own account and subscription.
Give your next enquiry a complete customer workflow.
Start with one messaging channel. Connect the CRM, spreadsheet or calendar your team needs and build a workspace around how your business serves customers.
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